Unified Field Operations (“UFO”) is responsible for producing those specific elements of Big ‘I’ Group’s Project Restoration, whose primary objectives are to build the franchise’s brand and fan base and to promote community engagement with the project’s ‘save the world’ meme. These elements include social networking and “rabbit hole” websites, alternate reality games (ARGs), graphic novels and real-world events.
While Unified Field Operations will pursue several revenue-generating strategies to support its overhead—including advertising, product placement, graphic novel sales, micro transactions and ecommerce/community trading circle—its primary business function within the larger franchise is to attract and nurture strong audiences for the Project Restoration film trilogy and The Enlightenment Simulator massively multiplayer online role-playing game (MMOG).
While Unified Field Operations will pursue several revenue-generating strategies to support its overhead—including advertising, product placement, graphic novel sales, micro transactions and ecommerce/community trading circle—its primary business function within the larger franchise is to attract and nurture strong audiences for the Project Restoration film trilogy and The Enlightenment Simulator massively multiplayer online role-playing game (MMOG).
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